Help

What is the D&B Viability Rating?

The D&B Viability Rating uses D&B’s proprietary analytics to compare the most predictive business risk indicators and deliver a highly reliable assessment of the probability that a company will go out of business, become dormant/inactive, or file for bankruptcy/insolvency within the next 12 months. The D&B Viability Rating is made up of 4 components:

1. Viability Score is a high-level risk indicator that assesses the probability that a company will no longer be in business within the next 12 months, compared to all US businesses within the D&B database. The Viability score is based on available financial data, trade payments, firmographics and other business activity.



2. Portfolio Comparison is a more detailed risk indicator that assesses the viability of a company, compared to similar businesses within the same model segment. Each company will be placed in 1 of the 4 model segments which are determined by the amount and type of data available: Available Financial Data, Established Trade Payments, Limited Trade Payments or Firmographics and Business Activity.



3. Data Depth Indicator presents the level of data available for a company. Data depth assists in the assessment of whether a company will no longer be viable and includes financial attributes, commercial trading activity and firmographics.



4. Company Profile describes a company based on a combination of 4 categories: Financial Data, Trade Payments, Company Size and Years in Business.