What are the Matching columns in my output file?

When D&B matches your input file to businesses in our database, we evaluate and provide feedback on the quality of the match of each record. This section of your output file provides detailed information about why we matched each record and our assessment of the accuracy of each match. You can use this information to filter your list and eliminate from your marketing initiative those records with a lower quality match. [Link to Cleanse & Match data dictionary]