What is Prospector?

Prospector is an optional add-on service to Optimizer that enables you to more precisely target prospects to improve the return on your acquisition programs.

Prospector performs two critical functions to support your sales and marketing activities:

  1. Search D&B�s database of 14 million U.S. businesses to find those that meet your specific criteria. Download these business records to drive your sales and marketing initiatives.


  2. Analyze your existing customers to develop profiles of your best customer segments. Use this insight to help develop the most effective strategies as well as to generate highly targeted lists to drive your sales and marketing initiatives.

In addition to these search and analysis capabilities, Prospector provides you with analytic reports that summarize and benchmark your customers to give you a deeper understanding of your customer base and your market penetration.