Glossary of D&B Terms

Alphabetical Listing - To find terms starting with a specific letter, click on the letter you would like to see.

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Or if you know the term you want to look up, select it from the drop-down menu below to view its definition.

Index 

#


# Businesses in Market

Number of businesses belonging to the specific geography, employee range, or industry in the US market.

% of Businesses in Market

For the specific geography, employee range, or industry, the number of prospects in the Prospector file divided by the businesses in the market.

% of Bus in Market = (# Businesses / # Businesses in Market) * 100

% of Market Penetrated

For the specific geography, employee range, or industry, the number of businesses in the Optimizer file divided by the businesses in the market.

% of Market Penetrated = (# Businesses / # Businesses in Market) * 100

% Total Businesses

For the specific geography, employee range, or industry, the number of businesses in the Optimizer / Prospector file belonging to the specific geography, employee range, or industry divided by the total number of businesses in the file.

% Total Businesses = (# Businesses / Total # Businesses) * 100

A


AA Match Flag

Matched to ZIP+4? A = Yes, Blank = No. If your record got a "Blank" here, you have a record that could not be standardized, and it may be undeliverable. "Best" address fields populated primarily/all with data as submittted. Dump "Blank" records for visual review to see if they can be salvaged, perhaps by using the D&B address on an accepted match. You may not have gotten a ZIP+4 because more than one data element was squeezed into a field, etc. -- something that might be very obvious on review, but which fooled the correcting software

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Accuracy %

Percentile score of the confidence code format is 4 byte numeric with implied decimal point between the second and third character. For example 9940 = 99.40%

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Annual Sales

Annual sales of the business. Branch listing contains blanks.

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Annual Sales Growth (%)

Year over year change in Annual Sales.

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Area Around US ZIP Code

Search for Prospects selection criteria for finding businesses within a specified distance from a zip code. The radius is applied to the geographic center of a zip code by longitude and latitude.

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Average Customer Rate

The benchmark for your portfolio, calculated as Total Customers/Total No. of D&B Records. Used as a benchmark for you to identify segments for you to focus your sales and marketing efforts on.

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Average Employees

Average number of employees for businesses in your Optimizer or Prospector file. Records with unknown values are not included.

Average Employees = Avg (Avg employees per company 1+ Avg employees per company 2.N)

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Average Market Penetration

The benchmark for your Look Alike Prospects portfolio, calculated as the total number of customers divided by the number of businesses in the market. Used as a benchmark to identify segments for you to focus your sales and marketing efforts on.

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Average Sales

Average dollar value (in millions) of sales for businesses in your Optimizer or Prospector file. Records with unknown sales are not included.

Average Sales (in millions) = Avg (Avg sales per company 1 + Avg sales per company 2N)

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B


Bemfab

Also known as our Marketability Indicator. Possible Values:

A = Nixie, Undeliverable Address
D = Delist, This customer has requested that they are not marketed to
M = Marketable Record
N = No Match
O = Out of Business
S = SIC 9999, Undetermined Line of Business
X = Other. A record may have insufficient information or is in need of revision. It could be a D-U-N-S Support record (DS), it may be in the process of being Dats'd or it may be being revised. Additionally, although you have a D-U-N-S number, it is not available for append.

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C


City

Accept this "Best" city name. Postal processing typically will "correct" a valid submitted city name that has no post office to a nearby city name where mail is actually received and sorted. D&B has decided to ignore such "corrections," and has retained valid input city names, unless your record was a positive match to NCOALINK and has a new city

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City Profile Code

Possible Values include:
00 = Physical Address
01 = Registered Address
02 = Former Physical Address
03 = Additional Address
98 = No D&B Data

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CityName Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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CMRA Code - Mailing Address

A single character code indicating whether the Mailing address is a Commercial Mail Receiving Agency ( CMRA)
C - Delivery point is a Commercial Mail Receiving Agency
Blank - No Match to DSF
Y - Delivery point is a drop
N - Not a delivery drop
A drop is a delivery point that is a destination for mail that, once delivered, is distributed to multiple businesses or individuals. Examples: a receptionist at an executive suite location who distributes mail to multiple tenants/businesses; for consumer sites -- a boarding, fraternity/sorority house. A CMRA is a specific kind of “drop” – rented private mailboxes, such as at “Mailboxes, Etc.

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CMRA Code - Physical Address

A single character code indicating whether the Physical address is a Commercial Mail Receiving Agency ( CMRA)
C - Delivery point is a Commercial Mail Receiving Agency
Blank - No Match to DSF
Y - Delivery point is a drop
N - Not a delivery drop
A drop is a delivery point that is a destination for mail that, once delivered, is distributed to multiple businesses or individuals. Examples: a receptionist at an executive suite location who distributes mail to multiple tenants/businesses; for consumer sites -- a boarding, fraternity/sorority house. A CMRA is a specific kind of “drop” – rented private mailboxes, such as at “Mailboxes, Etc.

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Confidence Code

All of the individual Match Grades are then summarized into 10 “Confidence Codes” which range from 01 to 10. The Confidence Code indicates how confident D&B is that the customer record was matched to the correct D&B record. A score of 10 is the highest confidence Code and indicates that we are very confident the records were matched correctly, and a 01 indicates that we are not very confident. A confidence code of 0 (zero) means we could not match the customer record to any D&B record. Each Confidence Code can have hundreds of unique Match Grades.

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Correction Opportunity Indicator

A single character code indicating whether the customer supplied address can be corrected using D&B data.

C - Correctable
N - No correction required

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Customer Address DSF Code

A single character code value which identifies degree of accuracy of customer address of Subject, according to a proprietary score derived from USPS data. Valid values are as follows:
1 - All aspects of Address are correct
2 - The required Suite/Apt. # may be incorrect
3 - The required Suite/Apt. # may be missing
4 - Address matches only to range of Building/PO Box/Rural Route numbers - no ZIP+4
5 - Address matches only to range of Buildings where Suite/Apt. # is required - no ZIP+4
6 - Address matched multiple ranges of valid numbers - no ZIP+4
7 - Building or PO Box # out of range or Non-Numeric - no ZIP+4
8 - May be missing Building or PO Box# - no ZIP+4
9 - Address missing primary address or street name/# is wrong - no ZIP+4
X - Address is accurate but not a mail delivery point. It is equivalent in accuracy of address as per code 1 or 2 or 3
Blank - Address not available or Edit Reject Record

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Customer Data

client provided input data

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Class 1 Record

D&B records with both a phone number and SIC. Will also have Business Name, Address (Street [or PO Box], Postal Code, City, Country), Sales, Employee Count, Phone, and Principal Name with Title fields populated.

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Class 2 Record

D&B records missing either a phone number and/or a valid SIC. All can be used for direct mail campaigns or market analysis.

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Company Location

Search for Prospects selection criteria for geographic location of company.

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Company Size

Search for Prospects selection criteria for company size (by number of employees).

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Cumulative % Businesses

Cumulative value of preceding rows of the report. Row value 1 = [( 100/Total # Businesses) * # of Businesses of Row 1] ; Row value 2 = Row value 1 + [ ( 100/ Total # Businesses) * # of Businesses of Row 2] etc.

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Cumulative Customer Rate

Cumulative penetration rate for the total number of segments identified.

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Cumulative Proportion of Customers

Cumulative proportion of prospects that look like your customers for the total number of segments identified.

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Customer Rate

Customer rate shows penetration, calculated as Customers / (No. of D&B Records) for that particular category.

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D


Deliverability Indicator

Likelihood of delivery to this address, from highest to lowest: 1: DSF2 MATCH: deliverable if name of firm is correct, and firm still at this location. 2: DSF2 MATCH: match to a street delivery point containing 2 - 4 delivery points, each with suite/apt. #, but your record does not contain or has invalid suite/apt. # information required for delivery of mail. Your "invalid" suite/apt. # may be where in the building your customer is located, but it is not the suite/apt. where mail is delivered. Usually deliverable because of the size of the building. 3: DSF2 MATCH: match to a "Highrise" (5+ delivery points) default address where your suite/apt. # is missing or invalid. More deliverable in towns and small cities than in major metro areas where carriers are encouraged not to look at building directories for suite #s. 4: ZIP+4 MATCH, only: Building #, or P.O. Box #, or Rural Route # is not correct, but is within the correct range.

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Delivery Point Barcode

"Best" Numeric Delivery Point Bar Code: If and when mailing at automation rates, this data is needed to create a barcode. If you plan to use this field for mailings, update just before mailing. Or, do not maintain this data, and allow your lettershop to append the latest information just before your mailing labels are created

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Density Profile Code

Internal D&B Use at this time

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DPV code-Physical address (non branch)

Y=Delivery Point Validated, N=No DPV, S=DPV-STE bad, D=Missing STE , Blank=No DPV address

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DPV code-Physical address-BRANCHES

Y=Delivery Point Validated, N=No DPV, S=DPV-STE bad, D=Missing STE , Blank=No DPV address

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DSF Deliverability Type

A - H = Residential; I - P = Business; X or Blank = no delivery-type info. A - RESIDENTIAL CURB-side mail receptacle, B - RESIDENTIAL NDCBU: neighborhood delivery and collection box units - cluster boxes, C - RESIDENTIAL CENTRAL: within a building with two or more ZIP+4s assigned to banks of boxes or floors, D - RESIDENTIAL OTHER: such as door-slot delivery, E - RESIDENTIAL FACILITY BOX: a USPS P.O. Box, F - RESIDENTIAL CONTRACT BOX: a P.O. Box in a contract unit, G - RESIDENTIAL DETACHED BOX: mailbox not in a USPS facility or contract unit, H - RESIDENTIAL NON-PERSONAL UNIT: mail is delivered to a self-service postal center, I - BUSINESS CURB, J - BUSINESS NDCBU, K - BUSINESS CENTRAL, L - BUSINESS OTHER, M - BUSINESS FACILITY BOX, N - BUSINESS CONTRACT BOX, O - BUSINESS DETACHED BOX, P - BUSINESS NON-PERSONAL UNIT, Q - GENERAL DELIVERY: mail is picked up at a USPS facility, X - EXCLUDED FROM DELIVERY STATS: DSF match, but no delivery type info available; usually new addresses with delivery type TBD, Blank = BLANK DELIVERY TYPE: did not match DSF

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DSF Drop Indicator

N = No, Y = Yes (non-commercial "drops" are single delivery points or receptacles serving multiple firms or families: a door slot serving more than one firm or family, a boarding house, a frat house), Blank = Unknown, C = Commercial Mail Receiving Agency (CMRA): mail is delivered to a company street address, like a "UPS Store," where it is then sorted into private mailboxes. The address has what may appear to be a USPS box number, but commercial mailbox numbers must be preceded by either "PMB" (commercial mail drops in high-rises must use PMB) or "#." We see some CMRAs advising their customers that they can use the word "suite" to precede the "#" and number, so these addresses may appear to be a customer's location. Think twice about extending credit to a "business" using a PMB.

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DSF Mailing Address Type Match Flag

A single character code indicating whether the Mailing address is Business (Commerical) or Consumer(Residential). Valid values are:

B - Business(Commercial) location Match to DSF
C - Consumer (Residential) location Match to DSF
Blank - No Match to DSF

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DSF Match Flag

Matched to DSF? B = Business Match to DSF, C = Consumer Match to DSF, Blank = No Match to DSF -- at the very least, your primary number (building, P.O. Box, Rural Route) is wrong

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DSF Physical Address Type Match Flag

A single character code indicating whether the physical Addresss is Business (Commerical) or Consumer(Residential). Valid values are:

B - Business(Commercial) location Match to DSF
C - Consumer (Residential) location Match to DSF
Blank - No Match to DSF

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DSF Seasonal Indicator

Y = Yes, mail is received only during a specific season (no other details available). N = No, Blank = Unknown. Not a highly populated or well-maintained element.

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DSF Sort

T = Even though this delivery point is a street address, mail is delivered to the customer's PO Box. Blank = No Sort Instruction Code

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DSF Vacancy Indicator

Y = Yes, delivery point has been vacant for at least 90 days. N = No, Blank = Unknown. Compare this information with date of your last interaction with this record -- if it was less than 45 days from date of DSF2 processing, ignore "Y." This is a dynamic indicator, and may be applied as soon as a letter carrier notices that mail is overflowing a mailbox. Our own research indicates this flag is accurate about 50% of the time.

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DUNS

The Data Universal Numbering System (DUNS). Random number unique to this establishment site. No two establishment locations have the same DUNS number.

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D&B Marketing File (U.S. DMI)

D&B's U.S. marketing file of active U.S. businesses, oftentimes called "U.S. DMI". D&Bs Marketing file consists of records that contain the following seven key elements customers rely on to grow revenue: Business Name, Address (Street [or PO Box], Postal Code, City, Country), Activity Code/SIC Code (Standardized Industry Code), Sales, Employee Count, Phone, Principal Name with Title.

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DUNS Number

A non-indicative, nine-digit number assigned to each business location in the D&B database having a unique, separate, and distinct operation, and is maintained solely by D&B. The D&B DUNS Number is used by industries and organizations around the world as a global standard for business identification and tracking. For additional information about D&B DUNS Number, click here (link to DUNS Number page on dnb.com).

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E


Employees At This Location

The number of employees at this specific business location.

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F


Firmographics

Information specific to a firm (address, phone, etc.)

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Focus Segments

Those segments of your prospect universe with Customer Rate higher than the Average Customer Rate, indicating they are your best customer segments. The Focus Segments capture those prospects that show the maximum similarity to your existing portfolio.

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I


Incremental Customer Rate

Incremental penetration rate for that particular segment.

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Incremental Proportion of Customers

The incremental proportion of prospects that look like your customers for that particular segment.

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L


Line of Travel Code

Alphanumeric Line Of Travel Code: useful if/when mailing at automation rates

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Location Criteria Matching

Select whether you want Prospector to only return businesses that meet all the location criteria entered, or return businesses that meet any of the criteria.

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Location Type (HQ, single location, branch)

"Location Type indicates whether a company owns other companies or has offices/facilities in other places. There are three Location Type designations: Single Location - A business that has only one location. It has no branches or subsidiaries reporting to it. If it is more than 50% owned by another corporation, it will also be a subsidiary. Branch - A business in a location other than the headquarters. Branches are not legal entities. Branches report to a Headquarters. Headquarters - A business that has subsidiaries and/or branches."

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M


Mailing Address Delivery Type Code

A single character code value which characterizes delivery type by receptacle of Mailing addresses which receive mail as well as addresses which do not receive mail. Valid values are as follows:

A - H - Residential .
A - Residential Curb-side mail receptacle
B - Residential NDCBU: neighborhood delivery and collection box units - cluster boxes
C - Residential Central: within a building with two or more ZIP+4s assigned to banks of boxes or floors
D - Residential Other: such as door-slot delivery
E - Residential Facility Box: a USPS PO Box
F - Residential Contract Box: a P.O. Box in a contract unit
G - Residential Detached Box: mailbox not in a USPS facility or contract unit
H - Residential Non-Personal Unit: mail is delivered to a self-service postal center
I - P - Business
I - Business Curb-side mail receptacle
J - Business NDCBU:neighborhood delivery and collection box units - cluster boxes
K - Business Central:within a building with two or more ZIP+4s assigned to banks of boxes or floors
L - Business Other:such as door-slot delivery
M - Business Facility Box:such as door-slot delivery
N - Business Contract Box: a P.O. Box in a contract unit
O - Business Detached Box:mailbox not in a USPS facility or contract unit
P - Business Non-Personal Unit:mail is delivered to a self-service postal center
Q - General Delivery: mail is picked up at a USPS facility
X - No delivery type info available
Blank - No delivery type info available

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Mailing Address DSF Code

A single character code value which identifies degree of accuracy of mailing address of Subject, according to a proprietary score derived from USPS data. Valid values are as follows:

1 - All aspects of Address are correct
2 - The required Suite/Apt. # may be incorrect
3 - The required Suite/Apt. # may be missing
4 - Address matches only to range of Building/PO Box/Rural Route numbers - no ZIP+4
5 - Address matches only to range of Buildings where Suite/Apt. # is required - no ZIP+4
6 - Address matched multiple ranges of valid numbers - no ZIP+4
7 - Building or PO Box # out of range or Non-Numeric - no ZIP+4
8 - May be missing Building or PO Box#- - no ZIP+4
9 - Address missing primary address or street name/# is wrong - no ZIP+4
X - Address is accurate but not a mail delivery point. It is equivalent in accuracy of address as per code 1 or 2 or 3
Blank - Address not available or Edit Reject Record

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Mailing Address Type Code

A single character code value which identifies the address as Mailing Address of Subject. Valid values are as follows:

M - Mailing address
Blank - Mailing address not available or Edit Reject Physical Address for lack of address components.

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Match Code

Possible Values: A = Match, C = No Match

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MatchGrade

A letter is assigned for each of the eleven components listed below that create a MatchGrade pattern.

MatchGrade provides similarity score between components of customer & D&B reference info:

A = Same: ABC WIDGET MFG vs ABC Widgeting MFG
B = Similar: ABC Widget MFG vs ABC MFG
F = Different: ABC Widget MFG vs XYZ MFG
Z = Null: One or Both are Null (Blank)

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Market Penetration

For the particular category, the number of customers divided by the number of businesses in the market.

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Market Potential

Total number of untapped prospects in the Focus segments as it relates to your look alike model.

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N


Name Profile Code

Possible Values include:
00 = Primary Name
01 = Registered Name
02 = Current Tradestyle
03 = CEO Name
04 = Other Personal Name
05 = Former Name
06 = Former Tradestyle
07 = Former CEO Name
08 = Former Executive (reserved for future use)
09 = Short Name (Iberia & Benelux only)
10 = Registered Acronym (Iberia & Benelux only)
11 = Brand (Iberia & Benelux only)
98 = No D&B Data

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NCOA LACS Conversion Date

YYYYMM: if populated, address change has occurred. If "COA Move Effective Date" field is blank, "Best" address appended will be the new LACS address with DSF2 corrections & tags. If "COA Move Effective Date" is populated, but date is prior to LACS Conversion Date, the LACS address takes precedence -- ignore COA information


NCOA Move Effective Date

YYYYMM (exp.: 200403): if populated, record is positive or near (Nixie) match to record(s) on NCOALINK. If you received address correction information from your customer more recent than the date in this field, ignore the NCOA information. See also LACSConversionDate: if effective date of LACS change is more recent than COA effective date, the newer, LACS, version of the address is in "Best Address" fields. NCOALINK will not append firm or individual name -- when updating customer files, retain existing firm or individual name, as well as internal information: titles, "Attention" lines, mailstops, etc. are not carried by NCOALINK or USPS

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NIXIE A

A = Positive match to NCOALINK: your record has moved, and a new address has been supplied, if available.

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NIXIE B

Nixie Match: your record is similar to a record that has moved, but not close enough for you to get the new address. You may get the Move Effective Date. Footnote codes explain specific reasons for a non-positive match, and this field, in a close match, will contain the first byte of a two-byte footnote -- if needed. A separate data dictionary of all NCOALINK footnotes will include D&B's recommendations for their disposition.

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NIXIE C

Second byte of two-bytes of NCOALINK footnote codes, if needed, for a close -- but not positive -- match to NCOALINK.

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Non-Focus Segments

Prospect segments identified in your look alike model that should not be areas of focus for you.

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P


Phone Profile Code

Possible Values include:
00 = Current Phone
01 = Registered Phone
02 = Former Phone
98 = No D&B Data

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Physical Address Delivery Type Code

A single character code value which characterizes delivery type by receptacle of Physical addresses which receive mail as well as addresses which do not receive mail. Valid values are as follows:

A - H - Residential .
A - Residential Curb-side mail receptacle
B - Residential NDCBU: neighborhood delivery and collection box units - cluster boxes
C - Residential Central: within a building with two or more ZIP+4s assigned to banks of boxes or floors
D - Residential Other: such as door-slot delivery
E - Residential Facility Box: a USPS PO Box
F - Residential Contract Box: a P.O. Box in a contract unit
G - Residential Detached Box: mailbox not in a USPS facility or contract unit
H - Residential Non-Personal Unit: mail is delivered to a self-service postal center
I - P - Business
I - Business Curb-side mail receptacle
J - Business NDCBU:neighborhood delivery and collection box units - cluster boxes
K - Business Central:within a building with two or more ZIP+4s assigned to banks of boxes or floors
L - Business Other:such as door-slot delivery
M - Business Facility Box:such as door-slot delivery
N - Business Contract Box: a P.O. Box in a contract unit
O - Business Detached Box:mailbox not in a USPS facility or contract unit
P - Business Non-Personal Unit:mail is delivered to a self-service postal center
Q - General Delivery: mail is picked up at a USPS facility
X - No delivery type info available
Blank - No delivery type info available

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Physical Address DSF Code

A single character code value which identifies degree of accuracy of physical address of Subject, according to a proprietary score derived from USPS data. Valid values are as follows:

1 - All aspects of Address are correct
2 - The required Suite/Apt. # may be incorrect
3 - The required Suite/Apt. # may be missing
4 - Address matches only to range of Building/PO Box/Rural Route numbers - no ZIP+4
5 - Address matches only to range of Buildings where Suite/Apt. # is required - no ZIP+4
6 - Address matched multiple ranges of valid numbers - no ZIP+4
7 - Building or PO Box # out of range or Non-Numeric - no ZIP+4
8 - May be missing Building or PO Box# - no ZIP+4
9 - Address missing primary address or street name/# is wrong - no ZIP+4
X - Address is accurate but not a mail delivery point. It is equivalent in accuracy of address as per code 1 or 2 or 3
Blank - Address not available or Edit Reject Record

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Physical Address Type Code

A single character code value which identifies the address as Physical Address of Subject. Valid values are as follows:

A - Physical address
Blank - Physical address not available or Edit Reject Physical Address for lack of address components.

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PO Box Profile Code

Possible Values include:
00 = Mail Address
01 = Registered Address
02 = Former Mail Address
98 = No D&B Data

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Post Directional

Accept this "Best" post-directional ("10th St West NW," etc.)

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PostDir Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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PreDir Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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Pre-Directional

Accept this "Best" pre-directional ("East Main St," etc.)

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Primary Address

Concatenated Primary Address. This field is a concatenation of all primary level street information: Best Primary_Number + Best Pre-Directional + Best Street_Name + Best Street_Suffix + Best Post_Directional

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Primary Number

Accept this "best" building number which uses D&B-specified hierarchy to choose "Best" address elements from input and postal databases. If address cannot be found on USPS databases, "Best" address elements may be pickups from input data

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PriName Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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PriNum Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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% Penetration

The % of market penetrated =(number of business / # of business in market) * 100 Percent of market penetrated, where percent equals the records in your input file divided by the records in the market. Only matched records are considered and portrayed in the reports.

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Primary Industry

Company's line of business with the largest percentage of sales revenue. See Standard Industrial Classification (SIC).

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Private

A company's whose stock is not held by the public and cannot be purchased on an exchange, nor is it a subsidiary of a publicly traded company. .

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Public

A company's whose stock is held by the public and can be purchased on an exchange, or a subsidiary of a publicly traded company.

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S


SecNum Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.Back to Top
Secondary Address

Concatenated Secondary Address. This field is a concatenation of all secondary level street information: Best Unit_Designator + Best Secondary_Number


Secondary Number

CONSIDER accepting this "Best" secondary # : suite, apartment, floor, etc.: when using this field to update a customer file, remember that USPS "Best" secondary number is where the mail gets delivered -- not necessarily exactly where in a building your actual client is located. Any internal delivery information you have on your record -- mailstop numbers, attention lines, dept. names, etc., used by a company's/institution's internal mail delivery system will not be considered in "Best Secondary Number" and must be retained -- otherwise you may be making a deliverable address internally undeliverable

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SecUnitDes Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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Sequence Number

D&B applied sequence number to all input records.

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SIC Profile Code

Internal D&B Use at this time

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State

Accept this "Best" State abbreviationBack to Top
State/Province Profile Code

Possible Values include:
00 = Physical Address
01 = Registered Address
02 = Former Physical Address
03 = Additional Address
98 = No D&B Data

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StateAbrev Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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Street Name

Accept this "Best" primary street name. Postal processing typically "corrects" submitted street names that are either "Aliases" (valid, deliverable, but variant names: as Rt. 17 in NJ passes through each small town, it is often given a different name for that stretch, like "Veterans Highway") or "Alternates" (totally different versions of the same address: "10th and Main" or "Superior Bank Plaza" instead of 330 Main St.) to what USPS considers the "base" name. D&B has decided to ignore such "corrections": If your input primary street name was valid, it has been retained, unless your address changed as a result of being a positive NCOALINK match, or a LACS match

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Street Name Profile Code

Possible Values include:
00 = Physical Address
01 = Registered Address
02 = Former Physical Address
03 = Additional Address
98 = No D&B Data

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Street Number Profile Code

Possible Values include:
00 = Physical Address
01 = Registered Address
02 = Former Physical Address
03 = Additional Address
98 = No D&B Data

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Street Suffix

Accept this "Best" suffix ("East 10th ST," etc.)

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Suffix Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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Secondary Industry

Any one of up to five lines of business that account for a smaller share of a firm's revenue than its Primary Industry, listed in descending order.

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SIC

SIC (Standard Industrial Classification Code) is a standardized numbering system developed by the Federal Government that classifies business establishments according to the industries they belong to. It is particularly helpful when you're looking to segment markets, analyze customer relationships, and conduct general business research. SIC codes divide all major economic activity into ten major divisions. Businesses are then further classified within each division. If more than one SIC Code is listed, the first one is the company's primary line of business, with others comprising at least 10 percent of the company's revenue. A maximum of six SIC's will be listed for a company.

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Specialty Criteria

Search for Prospects selection criteria for specifying DUNS number and/or year of founding or change in control.

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Statistical Model

A statistical model is a mathematical equation that condenses huge volumes of data into one easy to use score. To build a model, several data elements are examined, and those factors that are most strongly correlated with your desired outcome are identified, assigned a weight in line with its importance, and included in the statistical scorecard, or model. The model outputs a score for each business that is evaluated with the scorecard. Scoring, therefore, is an objective and statistically derived alternative to subjective, intuitive assessments. Rather than relying on gut feel, a score is the result of extensive data analysis on the cause and effect relationships between numerous individual data elements and the outcome you are trying to predict.

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Subsidiary

A business that is more than 50% owned by another corporation.

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T


Total Employee Growth (%)

Year over year change in Total Employees.

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Total Employees

Number of employees for businesses in your Optimizer or Prospector file. Records with unknown values are not included.

Total Employees = SUM (Employee Total of Company 1 + Employee Total of Company 2+ Employee Total of Company N)

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Total Sales

Total dollar value of sales for companies in your Optimizer or Prospector file. Records with unknown sales are not included.

Total Sales = SUM (Sales of Company 1 + Sales of Company 2+ Sales of Company N)

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U


Uniqueness Profile Code

Internal D&B Use at this time

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Unit Designator

Accept this "Best" secondary address unit designator ("STE 2400," etc.)

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U.S. DMI (D&B Marketing File)

D&B's US marketing file of active U.S. businesses, oftentimes called "US DMI". D&Bs Marketing file consists of records that contain the following seven key elements customers rely on to grow revenue: Business Name, Address (Street [or PO Box], Postal Code, City, Country), Activity Code/SIC Code (Standardized Industry Code), Sales, Employee Count, Phone, Principal Name with Title.

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US Metropolican Area

Metropolitan Statistical Area, which consists of a central city or urbanized area of at least 50,000, including the surrounding counties, or counties commuting to the central area.

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Y


Year of Founding or Change in Control (YYYY)

The year a company was founded or registered a change in management

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Z


Zip +4 Code

Accept this "Best" +4

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Zip Code

Accept this "Best" ZIP

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Internal D&B Use at this time

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ZIP4 Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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ZIPCode Change Indicator

Y = Yes. Field has been modified from its input value. N = No change in field i.e. Data Cleansing did not make any correction to this field.

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