How do I create a ‘Look Alike’ prospect list?

Prospector takes you through an easy, four-step process that yields a list of highly targeted prospects:

  1. Select File – Choose a file from the list as the basis for analysis. Only files that have been run through Optimizer and contain 1,000 or more records will be displayed in the list. Additionally, to be used as the basis for a look alike analysis these files must contain at least 1,000 US records. Global records do not count towards the 1,000 minimum record requirement.
  2. Specify Criteria – Choose your objective and place filters on your customer list prior to analysis to limit the analysis and output to businesses meeting your size, age, or geography requirements. Applying these filters is not required. If you do not apply filters, the look alike analysis will be based on your entire file. If you do apply filters, your look alike analysis will be based on only those customers that meet your specifications.
  3. Specify Number – Limit the number of prospects returned in your output file. If you would like to receive just the analysis and no prospect records, enter zero. If your role is �Prospector Analyst�, this field will automatically be set to 0 & be disabled, since you don�t have download permissions.
  4. Review Order – Confirm the analysis specifications or make any necessary changes prior to submitting your order.